The Right Story For Every Driver

For Mercedes-Benz, the story of its vehicles wasn’t one that could simply be told model by model. Each belongs to a class with its own distinct narrative, pedigree and audience. And Mercedes-Benz is constantly creating innovations that apply across its lineup, each with its own story to tell.

The sheer number and variety of Mercedes-Benz vehicles made all of this a daunting challenge. In the luxury market, drivers expect a vehicle that is perfectly suited to their needs and desires. That’s why Mercedes-Benz offers such a nuanced range of choices. We had to help the brand channel that complexity into a singular statement of purpose, all while telling stories that were every bit as nuanced as the vehicles and the people who drive them.

The result is a flexible, dynamic system pulling in modular content where necessary to deliver the right story at the right time to exactly the right person.