Relentless Refinement

The launch of the new site was only a beginning. As technology evolved month by month and year by year, we refined — as we continue to refine — what we created.

Since people were increasingly browsing on mobile, we designed the experience to be responsive, putting all the functionality of a desktop site into the hands of Mercedes-Benz customers.

We allowed those customers to fully configure their vehicles through mobile, a first-to-market milestone for the luxury car shopper.

Then, we incorporated real-time data from across the country, so that when you built that dream car, we could match it to reality: an actual vehicle on a dealership lot nearby.

In short, we created a system that guided an automotive shopper from their first curious visit to mbusa.com through their personalization of the vehicle to the moment they arrived at the dealership.